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Monterey Dolphins
       
     
LEAK News
       
     
McNee_Jason-Logo-05.jpg
       
     
McNee_Jason-Step32.jpg
       
     
Monterey Dolphins
       
     
Monterey Dolphins

The team relocation project required using the current rostrum of active NFL teams and moving them to a currently unoccupied region within the United States.  I chose Monterey, California as the new home of the current Miami, Dolphins.  The logo and treatment was to use the same current mascot in a different context relevant to the newly appointed city.  The color palette is meant to reflect the common palette seen on the northwest coast of California, the infamous red sunsets and infinite shades of blue seen in the ocean are all included in a unique symbol and word mark for the new team.

LEAK News
       
     
LEAK News

Leak News was intended to depict a cutting edge, almost guerrilla style of news gathering similar to that of Vice News as seen on HBO.  The idea was to convey an edgy brand that gathers its strength from its network of both professional and citizen reporters.  The content they are to cover is to be controversial, relevant; and in a sense, anti-establishment as the content they would cover would not be about celebrity feuds or other vain topics.  The News Leak would be investigative in nature and relevant to the millennial as well as liberal audiences.  This logo treatment was created using hand drawn elements and the building of custom brush-strokes to give it the feeling of Urban Art.

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